| Signal | Severity | Internal view |
|---|---|---|
Scope confusion — client unclear what we're working onCustomer |
High | 3 agree · 1 upgrades |
Response time too slow on urgent mattersCustomer |
Medium | 2 agree |
Unclear responsibilities after scope changeInternal |
High | flagged by team |
| Signal | Value | Internal view |
|---|---|---|
New product launch — client wants campaign supportCustomer |
High | 2 agree · ready to pitch |
Summer resourcing gap — agency could fill the gapInternal |
Medium | 1 flagged |
Strategic review session interest (CMO)Customer |
Medium | — |